Edison on Main | Pro Toolkit

PRO

TOOLKIT

Everything in one package

PAID MEDIA

Build it. Grow it.

 

Our Pro Toolkit is designed to prepare marketing beginners to execute a full, professional suite of skills: grow your businesses with effective campaigns, create beautiful images, and level up your strategies with paid advertising.

 

Now that you've mastered the essentials of building your brand online and designed engaging content, it's time to round out your marketing strategy with paid advertising.  

 

With the Pro toolkit, you'll receive expert advice to developing stronger digital marketing campaigns on social media and Google AdWords, industry event preparation, and how to create a print or direct mail campaign that will help grow and nurture the relationship between your brand and your customers.

INCLUDES STARTER + DESIGNER TOOLKITS

PLUS...

DIGITAL

ADVERTISING

Creating ads worthy of the top of the search results page.

 

There are now numerous ways to make your paid search engine advertisements stand out - showcasing multiple products, adding a click-to-call phone number extension, and including store location information just to name a few. 

 

We'll give you the templates you need to prepare your ads so they can function properly, meet Google AdWords text requirements, and are optimized for the mobile customer on the go.

 

Move to the front of the line.

Google gets over 100 billion searches a month, yet almost 95% of all clicks go to articles on the first page of search results. If your blogs or website content aren't finding their way to the first page, paid search may be the critical element your brand is missing.

 

SOCIAL MEDIA

ADVERTISING 101

Unlike paid search advertising, you don't need to be (or hire) a digital marketing expert to execute your campaigns.

 

We will teach you how to get started on social media advertising, targeting techniques to spend your advertising dollars wisely and provide you with templates to make the ad creation process quick and easy.

Paid social to pick up the slack.

Branded social media reach could become increasingly diminished as more platforms adjust their news feed algorithms to highlight personal relationships and targeted advertising. Paid social is poised to pick up where your organic activity left off. 

 

MUST-DOS FOR

MAILER ADS

Whether you are a real estate agent looking to share open house information, a wedding planner sending a wedding prep basket to a couple future newlyweds, or a retail shop announcing your summer sale, direct mail advertising can be a critical component to your success.

 

The direct mail module provides you with the tips and tools to take the momentum you've built online and continue it offline - even on a tight budget. 

Mailer campaigns for budget-conscious marketers.

Your mailer campaign doesn't have to be ultra elaborate or ultra expensive. Print ads, postcards, flyers, brochures, magnets, door hangers, or even a handwritten note work for any budget. We'll teach you how to create a powerful message that will stretch even the smallest amount of advertising dollars. 

 

MASTERING

EVENT PROMO

Events can be a powerful way to meet with your customers to show them first hand how your brand is deserving of their business.

 

In this module, you will discover how to create a strategy that starts weeks before the event, includes a checklist for what you should bring, and then how to follow up on all the leads you gathered.

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FREEBIE

Email Nurturing Template

Create your own email drip campaign.

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